Good Dignity Practices for Gross Domestic Product, or “GDP for GDP”, is a new WSSCC Global WASH Campaign that tries to help in advocating for sanitation and hygiene investments by providing us (the campaigners) with tools such as the following poster:
“Any actions taken to improve sanitation and hygiene – from building a toilet to teaching children to wash their hands with soap – are Good Dignity Practices. These bring economic benefits and improve dignity. Find out how you can become involved in GDP for GDP and help turn shit into gold.”
To find out more about this campaign and why the Water Supply & Sanitation Collaborative Council (WSSCC) decided to come up with this one (after a very successful in 2001), please head over to the campaign’s website and have a look at this brilliant campaign material!